how it all started

Our Story:

Like all passions in life, Vanity Belle was first born out of love.

It was my wedding day in beautiful Cabo San Lucas, Mexico after four years of courtship, I was finally marrying the love of my life – my wonderful husband Jonathan.

There were so many details in planning our wedding – early on, we knew we wanted to create an eloquent event that reflected our own style and commitment to each other. We had so many different vendors to decide on, and met so many amazing and talented folks along the way, but when it came time to finding a makeup and hair team for my bridal party entourage (me, 7 bridesmaids and my mom) I had the hardest time finding someone who not only could I connect with, but who could also accommodate all of us.

Maybe I’m old fashioned, but rapport and relationship are very important to me. A woman’s wedding day is a beautiful experience and naturally I was selective about the people I wanted to hire to share this intimate experience with. After all, we’d be spending the entire day together!

Eventually…I decided to just do it myself. Sure it was a bit chaotic, and people thought I was crazy, but this experience made me realize how there was a real need for this type of thing, a beauty team that specializes in artistry with an extra special human touch. When I told my husband Jonathan about my idea for creating a business around this theory he responded with unconditional support and encouragement, that still remains today. He believed in my vision of creating an experience built on comfort while delivering an exceptional level of service. Boy was I excited!

And Vanity Belle was born…

We have been blessed to see our business grow extremely fast (thank you Yelp and Wedding Wire!) and we now have an awesome team of artists with their own unique talents and strengths. My husband Jonathan is still a big part of making the business thrive, he is the man behind the magic and handles all of the business management, client relations and operational duties. Trust me, clients love him, he’s the sweetest! We now have TWO adorable and intimate boutiques! Costa Mesa has salon services, a blow dry bar and makeup bar, a brow bar, a cozy lash extension bed and even a private bridal suite. Our La Jolla boutique is a bit smaller, but still provides all the same services. It’s located in the heart of La Jolla right across from the water!

We have also been on a mission to be a sustainable business and be able to keep our earth beautiful. We recycle the majority of the salon products we use – foils, color tubes, plastics, papers and chemicals to divert them out of our landfills and water systems. Even the hair we sweep from the floor is re-purposed! We were the first salon in California to join this movement, and we are very proud of that. 

Give us a call, tell us about your wedding, special event, or if you are just looking for a new look, and let us evaluate your individual needs and how to best achieve your desired look, whether it’s clean and natural or exotic and dramatic. We will make sure you are paired with right artist/stylist.

Why should you hire Vanity Belle? Simply put, we set an extremely high standard so our clients never have to worry about quality. We are very selective about the artists/stylist we work with – we look for the rare individual who possesses both artistic talent and understands the culture we are trying to create at Vanity Belle. Our team is dedicated to the belief that hair and makeup is a transformative art form and that authenticity is the ultimate expression of beauty. We also believe that raw talent is just one half of the equation and all of our artists go out of their way to make our clients feel comfortable, relaxed and beautiful.

Vanity Belle is my family’s passion, born of unconditional love and grown over time through nurturing and a closely held commitment to our core values. We are dedicated artists and unconditional supporters throughout your special day. We ALWAYS strive to deliver the best. Trust me – you absolutely deserve it.

So, how can we help you? Let us know! If it is your wedding, a girls night out, or just because you deserve it, we can accommodate you in our boutique or we can bring the magic to you!

Yours Truly,
Victoria Nino – Founder
aka "Boss Belle"